BRANDED REDESIGN
Wall units feature an opaque white, backlit backdrop for the product displays.  Arranging the shelving using the same random linear patterns that can be found throughout the façade and floor adds character and interest to the displays.  The vertical lines also proved a place for the eye to rest when scanning the shelves, giving a sense of order and structure.  Drawers below provide storage and architectural elements by continuing the raised panel design from the façade.  The space above holds lighting and an interchangeable frame for advertising and wayfinding